The things that make Facebook such a great social network are also what make it very attractive for live streaming video. It’s the company whose profits continue to exceed expectations even as the company is facing some very damaging PR. It’s the most popular search term on Google, according to. Facebook is the third most visited site in the world, as ranked by Alexa. The social network with 2.38 billion monthly active users, and 1.56 billion daily active users. Out of all the social networks and video sharing websites in the world, why choose Facebook? That’s a great question, and the answer is simple. Most social networks have a live video streaming service, so live streaming couldn’t be easier or more convenient. You can also stream it from a webcam, and who knows how many people have those. You can stream it from a smartphone, so right off the bat an incredible number of people can do it. Live streamed video is incredibly accessible. It’s easyĪccessibility is the key trait a new technology needs if it’s to have good adoption rates. So yes, video is taking over the internet, and live streamed video is still video, so it’s on the winning side.
Cisco predicts that, in the next three years, video will account for 82% of all IP traffic. It’s taking over the internetĪdmittedly, video isn’t the most economical type of content. Also, if people want to engage with you and your content, it can simply mean that you’re making content they want to react to. If you’re not sure why this is important, the short version is - Engagement plays a crucial part in the success of influencers and broadcasters alike on a social network. The numbers say it all – live video is far superior at making viewers engage with the content than regular video. It results in more engagement than regular video content That creates a sense of immediacy that’s very beneficial if you’re able to harness it. Either way, viewers get a sense that there’s very little separating them from whatever they are watching. Live streaming an event might be immediate, but it’s not as intimate and direct as, let’s say, streaming from the bathtub. Some types of live streaming are better at pulling this off, that’s for sure. It allows a sense of immediacy and direct communication Simply put, live streamed video is familiar and fresh at the same time.
It’s a significantly less drastic change to go from watching TV to watching live streaming than it is to go from watching TV to reading blog posts. Audiences are used to live contentĭo you know another popular medium that’s built, at least partially, around live visual content? It’s television, of course. Now that we know, there’s no getting around it. It took a couple of years to find out what makes live video streaming so great. The team was really onto something with live streaming, even though they might have been a little ahead of their time. This now defunct platform is probably more famous for its gaming-content-first offshoot Twitch, but in its core, it was much more like YouTube for live video broadcasting. The pioneers of live video streaming, or “broadcasting” as they liked to call it, were the founders of. That’s not even everything! So, buckle in and let’s get started by answering a simple question: what’s so great about live video? Why is live streamed video so awesome? A 5-point answer This is the ultimate guide to Facebook Live covering everything from why you should be streaming live video to all the different ways Facebook lets you live stream. If you’re still on the fence regarding the combination of the world’s hottest form of content and the biggest social network, you’re at the right place. In 2016, it was live video streaming, a very popular content format everyone started using - your friends, your favorite comedian, your religious community, your favorite brand. In 2013, it was video autoplay on the timeline. However, it’s hard to say that Facebook wouldn’t be where it is today if it wasn’t very good at adopting what’s new and hot. It all seemed like business as usual for the biggest social network in the world. The social network started the year with over one and a half billion active monthly users, and it acquired over three hundred million before the year ended. In 2016, when Facebook launched live video streaming, they didn’t have to look for new things to make people like it more.